HERMETITE® (UK) - repair products
Another brand produced by Hammerite, Hermetite offers silicone sealants, gasket compounds, exhaust repair products and other useful products for car owners.
NOVA® (UK) - accessories for cleaning and washing the car
The English company Holbros, under the Nova brand, offers real or synthetic chamois, sponges, various cloths and other products for cleaning and washing the car. AutoMax has distributed Nova since 1997.
REX IN® (Germany) - car care
Rex In are German car care products produced by Werner & Mertz. Rex In are quality products with a good price. They cover the whole spectrum of car care products including air fresheners and winter products. AutoMax has been the exclusive distributor of REX IN products since July 1999.
TURTLE WAX® (USA) - car care
Turtle Wax is the second largest producer of car care products in the world. Turtle Wax is best known for its waxes which are considered to be the best in the world. AutoMax has been the exclusive importer of TURTLE WAX® car care since September 1997.
HERMETITE® (UK) - repair products
Another brand produced by Hammerite, Hermetite offers silicone sealants, gasket compounds, exhaust repair products and other useful products for car owners.
MEDO® (USA) - air fresheners
Medo, a division of Pennzoil-QuakerState is the largest air freshener manufacturer in the world. The strength of the Medo line lies in its broad portfolio. It ranges from UltraNorsk leaves to sprays, gels and novelties. AutoMax has been the exclusive importer of Medo since November 1999.
STP® (USA) - additives and the service products
STP is also owned by Clorox. STP is the largest and most well-known producer of additives. The brand was launched with only one product - Oil Treatment. Now STP boasts you with comprehensive line of more than 20 products, which improve the engine performance and decrease the fuel consumption and emissions. AutoMax has been the exclusive importer of STP since November 1999.
ARMOR ALL® (USA) - car care
Armor All, owned by Fortune500 Clorox Inc., is the largest producer of car care products in the world. Their annual turnover exceeds 200 million USD. Armor All Protectant is the single best selling car care product in the world. AutoMax has been the exclusive importer of Armor All since January 1996.

WD-40® (USA) - universal lubricant
WD-40 has the highest brand recognition and is the best selling technical lubricant in the world. It is sold in more than 120 countries worldwide, and its annual turnover exceeds 130 million USD. WD-40 succeeds because of its many uses, first-rate quality and good price. AutoMax has been the exclusive importer of WD-40 since September 1997.
Basic information:
Legal name: Walmsley Enterprises International s.r.o.
Trade name: AutoMax®
Address: Kutnohorska 11/57, Praha 10 - Dolni Mecholupy
Partners: S. Pierce Walmsley, Christopher G. Walmsley
Founded: 1991
Legal form: Ltd.

Business:
AutoMax imports, markets and distributes high-quality autocare&accessory products and auto parts in the Czech Republic

Sales force:
6 sales people covering the entire Czech Republic, as well as specialized wholesalers

Customers:
 more than 1200 active retail customers
key accounts, DIY centers, hypermarkets, petrol stations, wholesalers
for other see reference document

Trade channels:
Gas stations, hypermarkets, DIY centers, car accessory & auto part shops, auto part wholesalers, other wholesalers, drugstores, industrial companies

Marketing:
Preparation and implementation of marketing plans based on market research and sales objectives. Experience with POS production, advertising, catalogs, promotion activities and media advertising.

Technical background:
warehouse and offices in Prague
15 sales vehicles

Staff:
6+ salespeople
3 sales managers
3 office personnel

1 warehouse personnel
1 marketing coordinator
2 owners/partners

AutoMax® Concept
Walmsley Enterprises registered the AutoMax® trademark in 1997 to explain to our customers exactly who we are. Our goal is to become the single supplier to our customers of Autocare and accessory products, Maximizing the turnover and profit of this category for them. We are constantly growing and adapting our portfolio of products to satisfy our customer's needs.



Basic information:
Legal name: Walmsley Enterprises International s.r.o.
Trade name: AutoMax®
Address: Kutnohorska 11/57, Praha 10 - Dolni Mecholupy
Partners: S. Pierce Walmsley, Christopher G. Walmsley
Founded: 1991
Legal form: Ltd.

Business:
AutoMax imports, markets and distributes high-quality autocare&accessory products and auto parts in the Czech Republic

Sales force:
6 sales people covering the entire Czech Republic, as well as specialized wholesalers

Customers:
 more than 1200 active retail customers
key accounts, DIY centers, hypermarkets, petrol stations, wholesalers
for other see reference document

Trade channels:
Gas stations, hypermarkets, DIY centers, car accessory & auto part shops, auto part wholesalers, other wholesalers, drugstores, industrial companies

Marketing:
Preparation and implementation of marketing plans based on market research and sales objectives. Experience with POS production, advertising, catalogs, promotion activities and media advertising.

Technical background:
warehouse and offices in Prague
15 sales vehicles

Staff:
6+ salespeople
3 sales managers
3 office personnel

1 warehouse personnel
1 marketing coordinator
2 owners/partners

AutoMax® Concept
Walmsley Enterprises registered the AutoMax® trademark in 1997 to explain to our customers exactly who we are. Our goal is to become the single supplier to our customers of Autocare and accessory products, Maximizing the turnover and profit of this category for them. We are constantly growing and adapting our portfolio of products to satisfy our customer's needs.